My name is Björn Jeffery. I’m a Swede, born in London, that lives in San Francisco. I’m the father of two daughters, and the husband of a wife. I like starting new companies and projects. I enjoy complexity because it forces me to think.

This website is a collection of blog posts that I’ve written on various platforms over the years. Some were in a business context, and some more on the personal side. These days I write here directly.

I run an advisory practice focused on digital strategy and consumer culture.

If you would like to get in touch, you can find me here.