Author: Björn Jeffery

The time has come

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Medium

After a lot of consideration, I have decided to step down as CEO of Toca Boca. I told the team this morning. It has been seven years since I co-founded the company together with Emil Ovemar. And to be perfectly honest, I need a bit of a break to recharge and figure out what I should be doing next. My own family has also recently expanded so I look forward to spending more time with […]

Target Debuts An All-Gender Product Line For Kids

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One of the pieces in Toca Boca’s lively new line of kids’ clothes—debuting in 1,700 Target stores nationwide later this month—is a coral-colored T-shirt of a mean-mugging sloth donning a baseball cap, with the word “Fast” printed underneath. It’s a piece that the company has found tested well across ages and genders, from younger girls to those harder-to-engage 9- and 10-year-old boys. As Mathilda Engman, Toca Boca’s design director, puts it, “It’s a silly humor and quirkiness that resonates […]

Amazon’s Jeff Bezos Outlines How He Tries to Keep Retail Giant in Startup Mode

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Chief Executive Jeff Bezos says he recently thought a new show the Amazon Studios team was considering was too boring and complicated to produce. But he gave it the green light anyway because the team thought it had potential.Mr. Bezos told his team, “I disagree and commit and hope it becomes the most watched thing we’ve ever made,” he wrote in a shareholder letter published Wednesday. “Consider how much slower this decision cycle would have […]

“When we draw lines and build walls between people everyone loses”

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Medium

I promised a second post about the App Store charts and that is coming. But over the past days it has become clear that standing up this madness can’t wait. I wrote a statement about it at Toca Boca because it goes against so much of what we believe in. Quoted below: From Toca Boca’s founding and forward we have made digital toys for kids all over the world. We intentionally design products that work […]

8 out of 10 top apps make no money through the app stores

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Medium

Just before the new year, Nielsen published a list of the top smartphone apps of 2016. The list is based on average unique users which is a way of measuring, although it would have a hard time scaling to a longer list due to the lack of data (the sample is 9,000 panelists). Nielsen image, with my highlighting on the right. More interesting is the ownership of the apps and their respective business models. There are […]

Some Predictions, 2017

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stoweboyd: I’ve been late to the prediction game, but I will riff on some ideas inspired by recent events. Some of these are a bit fabulous, but bear with me: what is coming could wind up being much more strange than these vignettes. (Numbered but not ordered in any particular way.) Work chat will continue to dominate the market for enterprise ‘collaboration’, and AI-based ‘team members’ with deep learning skill sets will become commonplace, building on chatbot […]

2016 in review

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Years in review

For me, 2016 was a difficult and tiring year in many ways. I didn’t feel like I got things quite right, or that I could be the best version of myself. Not professionally nor personally. I suppose you have an in-between year now and then. And although a year is an arbitrary and fictitious way of looking at time, it does serve well as a marker to look both forwards and backwards. So I’ll take […]

Hyundai’s future mobility plans include wearable robotic assistants

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“The automaker is focusing its personal robotic efforts around “wearable robots,” or robotic exoskeleton devices that can supplement or augment the mobility of their wearer. These efforts are organized around three different streams: medical devices for people who would be totally unable to get around without them, assistive devices for people who have difficulty moving around and wearable bots that can boost a wearer’s ability to carry loads or perform other tasks not normally manageable […]