If even Linkedin can’t function in China, who can?

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The Daily

This column was first published in SvD Näringsliv, in Swedish, on October 15th, 2021.

There was only one realistic way into China as a foreign company. Now even that seems to be closed. When Linkedin dismantles its social network in the country, it could mark a new era for tech companies in China.

An established truth is that the only way to enter China as a foreign company is through partnerships. The local legislation and relations with the Chinese state simply require some form of Chinese ownership. But if you play those cards right, a huge market can open up.

It was the same story for Linkedin, when they launched in China in 2014. The Microsoft-owned social network partnered with venture capital firms China Broadband Capital and a Chinese branch of Sequoia Capital for exactly this reason. It is therefore noteworthy that Linkedin now announces that they are shutting down the part of the business where you can post articles and updates to each other. It seems that relations with the state were not sufficient to allow this activity to continue.

At the beginning of the month there were reports that Linkedin had started to remove content from journalists covering China. A reporter at the news site Axios received a message from Linkedin stating that “your profile and public activity, such as your comments and links you share with your network, will not be visible in China.” It was not specified which material was intended, but a common theme was that the message was sent to journalists who covered China, and who were thereby able to be critical of the country.

The thesis that it is about the expression of uncomfortable opinions is supported by the fact that Linkedin still retains some business in the country, but that it is through a newly started app that provides job ads. The company as such is therefore not banned from the country – it is only a certain part of the business that can no longer be carried on. The company itself specifies that it has become a “significantly more challenging environment and greater requirements for regulatory compliance in China”.

Linkedin is not alone in experiencing this “challenging environment”. In one fell swoop, the entire Chinese tutoring industry was shut down after the government deemed it unsuitable for profit. This week that industry received some redress, when those companies are now allowed to assist with vocational training at least. That fits well with the modern China that Xi Jinping wants to build. And those types of swings can happen quickly – even for the companies that are on the inside.

The picture being painted is of a China that is closing itself more and more. The harsh pressure that has been put on the domestic tech companies has attracted the world’s eyes and caused stock market prices to fall. When established foreign companies – which followed market practices – are forced to reconsider their operations, this could create more uncertainty among the world’s investors.

If even the world’s second highest valued tech company, Microsoft, can’t manage to navigate the political landscape – what will all other companies do?

This column was first published in SvD Näringsliv, in Swedish, on October 15th, 2021.

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New phenomenon turns players into investors

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The Daily

This column was first published in SvD Näringsliv, in Swedish, on October 11th, 2021.

When I started, I played almost four to five hours a day, says John Ramos, a 22-year-old man from the Philippines.

It sounds like a quote you’ve heard many times before from someone caught up in a gaming addiction. But this is something else, and it ends in a different way than they usually do.

Ramos has made gaming into a job. He has recently bought several homes with the winnings he has accumulated in the game “Axie Infinity” since he started last November. It is part of a new phenomenon in the gaming and crypto world called “play to earn”.

Behind the game is the Vietnamese game studio Sky Mavis, which was recently valued at $3 billion when the American venture capital giant Andreessen Horowitz invested in them. It is a company that has only existed for three years. Development has been rapid – and continues to do so. Revenue from purchases inside Axie Infinity is projected to reach $1 billion by 2021, with 17 percent of that going to Sky Mavis.

The trend is in an early phase, but can also be found in Sweden. The game developer Antler Interactive is developing a game called “My Neighbor Alice” together with the blockchain company Chromaway. It uses its own cryptocurrency Alice, which was publicly launched in March this year. While the trading of Alice is already underway, the actual game itself is not finished yet. It is expected to be released sometime next spring.

Making money playing computer games is nothing new in itself. But “play to earn” still differs from e-sports and game streaming to the extent that it is the game itself that generates the revenue – not the viewers and sponsors around. E-sports is rather similar to regular sports in its business model. You play to collect virtual objects and cryptocurrency within the game itself, and it can then be traded on crypto exchanges outside.

It may sound like a small difference in the grand scheme of things, but it turns the traditional business models of the gaming world upside down.

Normally, the revenue for a game goes directly to the gaming company that developed it. Sometimes the money is shared with game publishers who helped develop and market the game. Somewhat simplified, you can say that the more people play, the more profitable the game becomes – regardless of the underlying business model.

With “play to earn” you also play games, but the difference is that the more people participate, the more valuable what you own in the game becomes. You as a player thus profit from the success of the game by the fact that the assets you have acquired in the game get more potential buyers. The most expensive Axie – a cartoon animal that looks like a mix of a cat and a fish – was sold at the end of last year for about 125,000 dollars.

The more people playing, the more people can participate in the trade. Seen from this perspective, it is more like a cryptocurrency or a common stock, where the value is governed by supply and demand. If you then drape this trade in a game, you get a hybrid where players have clear incentives to spread the game on to others. You don’t spread the game necessarily because it’s so much fun – but because you can profit from it yourself.

This development is interesting and fast-growing, but it also brings with it an aftertaste of industries that one might not want to associate with. Recruiting new players to make one’s own investment more valuable is similar to MLM (multi-level marketing, i.e. sales where individuals sell directly to other individuals) and also has some similarities to pyramid schemes.

When you start playing computer games to earn money, many new questions appear. Is this entertainment or an investment business? Is it perhaps more like a casino than a board game? In an almost lawless land between gaming and cryptocurrencies, we’ve only seen the start of this trend – and its problems.

This column was first published in SvD Näringsliv, in Swedish, on October 11th, 2021.

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Is the hype the start of a new internet?

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SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on October 5th, 2021.

Speculation in cryptocurrencies has turned many into both paupers and millionaires. But when phenomena like NFTs begin to mature, they can form the basis of something entirely new – a different type of internet than the one we know today.

A shiba inu dog that looks a little lost. The image is at the center of a series of seemingly strange events that make derivatives trading feel uncomplicated and risk-free by comparison. Come along for the latest adventures in the crypto world – and which, according to some, point out the direction of a future internet:

First there was a meme, a funny photo montage, called “doge”. The picture depicted the aforementioned dog.

Subsequently, the cryptocurrency dogecoin was created as a joke, with the dog as its symbol.

After this, the image was sold as an NFT – that is, the digital right to the original image to a group of investors. Price? Around 4 million dollars. At this point, many people probably start to think that it sounds strange because anyone can download a JPG image for free on the internet.

Then these investors took the NFT image, and split it into 17 billion small parts instead – so-called “fractionalization”. Now anyone could buy a share of the image. This in turn created another cryptocurrency called dogcoin (without the “e” at the end). After an auction of 24 hours, this new cryptocurrency – and the image of the dog – was worth 225 million dollars.

Now, just over a month later, the value has plummeted to just over 27 million dollars. Still a considerable amount of money.

This of course sounds absurd. How can a photo of a dog that everyone can Google become worth 225 million dollars overnight?

The first factor is the huge speculation that has taken place in cryptocurrencies in recent years. Although there are many legitimate uses, the great interest in crypto has not been driven by average joes who have a philosophical interest in a decentralized social economy. They have mostly wanted to make quick money. And many of them have succeeded. Huge runs (and crashes) over the course of a single a day are hard to find in the regular stock market, but they do occur here.

The great interest has also created a number of new millionaires. People who bet a couple of thousand at the right time are now sitting on huge crypto resources. However, the use for cryptocurrencies is still very limited. There are simply very few things you can buy with the currency, unless you decide to exchange it back to regular dollars. But if you do that – then you are once again outside the market.

NFT solves this – admittedly self-created – problem. It is a digital asset that may increase in value, and which preferably must be purchased with cryptocurrency. It allows speculators to use their newfound profits and still remain in the market. And the interest is great. The art series “Cryptopunks” had over a billion dollars in total sales by the end of August this year, and is now traded for around 20 million dollars every day. Speculation is rampant, in other words. There are similar art projects around digital apes, or almost what you can imagine, where transactions for millions are made repeatedly.

The other influencing factor is the huge amount of venture capital invested in the sector. This past summer, over 17 billion dollars worth of investments had been made in crypto companies – in the first half of the year alone. That’s almost as much as the total amount invested in crypto in all other years combined.

Venture capital, by its very nature, is looking for the next big thing. The amount of capital invested in crypto suggests that the industry believes it may be just that. Or that it can serve as the starting point for something new, something bigger.

The last 20 years on the internet have been characterized by an enormous centralization around the very largest companies: Apple, Google, Facebook and Amazon in the USA. Alibaba, Tencent, Baidu in China. The crypto trend can be seen as a backlash to just this – a decentralization of the internet. This is what has started to be called “Web 3”.

A new kind of Internet, as “Web 3” might be, would also mean new category winners, and that is where venture capital’s interests lie. Who creates Facebook for “Web 3”? That’s the question investors all over the world are pondering.

But while the venture capitalists are guessing with their money, a new generation of entrepreneurs is sitting with well-filled coffers and experimenting. Sometimes the result is an overpriced image of a dog that no one will want in six months. Sometimes it becomes a building block for a completely new kind of internet.

This column was first published in SvD Näringsliv, in Swedish, on October 5th, 2021.

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Credit cards are threatened – for the first time since 1958

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SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on September 27th, 2021.

In 1958, all residents of the American city of Fresno received a letter from Bank of America, regardless of whether they were customers or not. It contained what would become the key to all modern commerce for the next 60 years.

The mailing was an experiment, and Fresno was small enough that a public fiasco could be avoided.

In the envelope was a card with the text “Bank Americard”. In one stroke, the 60,000 residents were suddenly given the opportunity to shop on credit. The credit card – in its modern form – was invented.

Since then, credit and debit cards have been a central, and relatively unthreatened, part of global payment flows. In Sweden, 97 percent of the population has a debit card and it is the dominant form of payment.

Now we see – for the first time – a real threat to the dominance of card purchases. The reason is spelled BNPL, short for buy now, pay later. Sweden is at the forefront as the world’s fourth largest country in the BNPL market in terms of transaction value.

While Klarna has been early and dominant in Sweden and parts of Europe, the BNPL market is gaining real momentum elsewhere as well. Last summer, the payment company Square announced that they would buy the Australian BNPL company Afterpay for 29 billion dollars, around 250 billion SEK. A few weeks ago Paypal bought the Japanese ditto, Paidy. The listed BNPL company Affirm has made a cooperation agreement with Amazon, and Apple is said to be building its own BNPL product together with Goldman Sachs.

The change is interesting in all parts of the value chain.

For merchants, the benefit of BNPL is not primarily to provide a credit, but to increase the average order value and reduce the number of buyers with last minute regrets. Somewhat simplified, you can say that the more and faster ways you can pay, the more purchases are made. With BNPL, the e-tailer also bypasses the credit card systems and their fees altogether, without losing sales. However, it is not completely free – even the BNPL companies may have fees.

At the same time, for individual brands, there is an opportunity for more purchase data that can be used for more precise campaigns. When purchases are made via credit card, the details of exactly which goods have been purchased disappear. With more data, brands can offer specific discounts and installment plans down to the individual product level. This is next to impossible for anyone who does not work with BNPL payments today.

For consumers, it creates the opportunity to shop in a fast and flexible way. BNPL often provides a credit to shop with, but that has been around for a long time with credit cards too. However, credit cards are not available to everyone. A 2016 survey found that only 33 percent of American 18-29 year olds had one. For them, BNPL can be a way to buy something that was previously unavailable.

The conditions surrounding the credit may differ between different ways of paying, but the fact that some consumers find it difficult to manage it seems to be similar. A survey from the US found that a third of all BNPL buyers were behind on their payments. This is exactly what Klarna states as the reason why they recently extended their payment deadline for invoice purchases to 30 days. The question is whether it is enough to curb the underlying problem. On Tiktok there are countless (admittedly joking) videos about not being able to pay their Klarna bills – and the hashtag #klarna has a whopping 36.9 million views.

There have been attempts to get around the credit card companies and their fees in the past, but it has rarely worked in practice. The BNPL structure has the potential to be the one that actually succeeds, making it the first truly credible threat to the credit card market. It poses questions to giants such as Mastercard and Visa – remain motionless in their business model, or enter the takeover battle for the BNPL companies?

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Amazon is getting ready – this is how they will take on Sweden

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SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on September 19th, 2021.

The start was a failure for the e-commerce giant. But as a new, secret, big owner in the last mile company Airmee, Amazon seems determined to try to take the Swedish market. The deal creates challenges for the other companies – and perhaps also for Airmee.

Tobias Lutke, founder and CEO of the e-commerce platform Shopify, followed the opening of the Nasdaq stock exchange on January 13 this year. At 09.30 Lutke would become extremely wealthy. Or rather – even more wealthy than he already was.

However, the company being listed on the stock exchange was not Shopify. That listing had taken place six years earlier. This time it was the payment company Affirm’s turn. When the bell rang at the end of the stock market day, Lutke’s company Shopify suddenly had shares in Affirm worth about two billion dollars. When Shopify reported its first-quarter earnings, the money from Affirm’s listing accounted for more than 100 percent of its quarterly profits.

It is one of several examples of a trend that has emerged where strategic partnerships are made with co-ownership as a component of the business.

In the case of Shopify and Affirm, it was a partnership that was made six months earlier. Affirm, which can simply be described as an American Klarna, was given the exclusivity to offer “buy now, pay later” in Shopify’s 1.7 million e-commerce stores. As part of the deal, Shopify was given stock options to buy more than 20 million shares in Affirm. Shares that at the stock exchange listing became very valuable.

You can find similar setups around the world. A few weeks ago, Microsoft invested five million dollars in the Indian hotel chain Oyo. It may sound like a lot, but the valuation of Oyo is $9.6 billion. It is therefore not an investment that will finance the company, it is rather a matter of getting Oyo to start using Microsoft’s cloud service Azure to a greater extent. Microsoft – which here competes with Amazon AWS and Google Cloud, among others – has listed the cloud services within Azure as strategically important and one of the company’s major growth areas.

It is therefore noteworthy that the Swedish last mile delivery company Airmee, according to Di Digital, issued option rights to a new, unknown owner for the equivalent of 20 percent of the company. And after the company itself announced that it will have Amazon as a customer, it’s not a bold guess as to who the new owner is.

Amazon’s start in Sweden has been slow and their launch got laughed at by both customers and competitors. Clumsy automatic translations meant that you can now use Amazon in Sweden with English as the language instead. But more than anything else, Swedish Amazon lacked the engine for its entire business – the Prime membership programme.

It provides, among other things, the opportunity to get fast home deliveries at no extra cost. But to be able to offer it, you need a logistics company that can handle so-called “last mile delivery” – companies such as Airmee that can take the product all the way home to the customer’s front door. Amazon’s current logistics partner – Postnord – does also has this service. But just having one supplier for deliveries will not be enough for Amazon.

Should one, therefore, just before the anniversary of Amazon’s launch in Sweden, see this as some sort of fresh start? One where delivery times start to match the picky and e-commerce-savvy Swedes? And which will probably get bundled with the video service Prime Video which was launched in Sweden separately? Yes, probably.

But if the price of landing a strategically important partner is to let them in on the cap table, then the selection of that partner is more important than ever. Partnerships can come and go – but shareholders you will have to live with for a long time after that.

In addition, other customers may have opinions about them now indirectly benefiting one of their competitors. If you, like Airmee, are a supplier to many different e-retailers, this can be a difficult strategic nut to crack. Having a customer like Amazon can tenfold the size of the company. But having a shareholder like Amazon could also make your other customers look around for a new logistics partner.

This column was first published in SvD Näringsliv, in Swedish, on September 19th, 2021.

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New documents expose Facebook – again

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SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on September 17th, 2021.

Human trafficking. Drug cartels. Teenage girls getting body image issues. Internal documents reveal how Facebook has been alerted to its problems – and ignored them. Now the company is facing another crisis of confidence.

When Facebook – the world’s largest social network – began crisis management after the Cambridge Analytica scandal in 2018, they made a somewhat ironic media choice. To reach out to the outside world in a clear way, the company purchased full-page advertisements in paper newspapers, including the Wall Street Journal, the New York Times and The Observer.

The headline in the ad read:

“We have a responsibility to protect your information. If we can’t, we don’t deserve it.”

Today, the question is rather whether the users of Facebook don’t deserve to know the information that the company has about themselves?

The question has become relevant in connection with a major exposé in the Wall Street Journal about Facebook. The newspaper has read a large number of internal documents and reports, and interviewed former employees. The documents show that their platform has been used for everything from human trafficking to misinformation about vaccines against covid-19. Facebook has been aware of this and has been warned by its own employees. Still, it has continued.

A common line of reasoning in situations like these is that the internet only reflects the society around it. What is happening in the world is also happening on the internet. Human trafficking did not start on Facebook. Thus, it is wrong to blame the platforms for a behavior that probably would have taken place even without them.

There is also some research support for this thesis. Amy Orben and Andrew Przybylski, researchers from Oxford University in England, showed in a 2019 study that 99.6 percent of British teenage children’s satisfaction with life had nothing to do with social media at all. The area is very controversial and under development, and there are several studies that also show the opposite.

While there is merit to the reasoning around the reflection of society, this is a situation where you need to keep two thoughts in your head at the same time. Just because you have not created the problem in question, does not mean that you should necessarily be completely neutral towards it. If a school knows that bullying is taking place in the schoolyard, it may not be the school’s fault. But with that knowledge – do they have no responsibility to curb that behavior? Of course we expect them to.

Take Instagram as an example – the photo service that Facebook bought for a billion dollars in 2012. In an internal document from 2020, a survey showed that 32 percent of teenage girls felt worse about their bodies after using Instagram. In another internal study from 2019, the internal research was summed up with the quote “we make body complexes worse for one in three teenage girls”. This knowledge had thus been known to the company for several years. In that context, it is therefore strange when the top manager on Instagram, Adam Mosseri, in May this year said that the research he took part of showed that their effect on teenagers was probably “quite small”.

Time and time again, we see examples of how Facebook messes up in different ways, and is forced to apologize. But their underlying thesis is that, on the whole, it is positive when people in the world are connected in the way that Facebook does. They believe that mistakes have been made, but they have been unintentional. Reports like the one above allows one to begin to question this lack of intention. On the contrary, there is much to suggest that Facebook’s problems have been well known for a long time, but simply not prioritized. Maybe for the benefit of the company’s growth.

Facebook is once again facing the difficulty of explaining its behavior as a company. How long can they continue to claim that what they are doing is positive for the world? And perhaps more importantly – how long will their users believe them?

This column was first published in SvD Näringsliv, in Swedish, on September 17th, 2021.

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Tiktok’s superpower – a nightmare for Xi Jinping

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SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on September 16th, 2021.

While the Chinese authorities are pushing their tech companies hard, a silent revolution is taking place at the same time. Tiktok, Shein and Tencent pose a serious challenge to American tech giants – but their success is perhaps also their biggest Achilles heel.

“I think we should talk to them. If nothing else to make it more expensive for Yahoo.”

It’s entertaining to read the Google management’s internal emails from the winter of 2005, when they became interested in the startup Youtube. At the time, advertising executive Jeff Huber, who is also behind the quote above, speculated that a price tag could land at $10-15 million.

A little more than a year later, Google made their move and bought the video site. However, they had to pay $1,65 billion for the company, so Huber’s precision with price could have been better. At the time, it was one of Google’s biggest acquisitions, and it raised concerns about a valuation bubble.

However, Youtube grew to become the world’s second largest search engine – after Google’s own. An analyst valued Youtube at around $300 billion in 2019, if it were an independent company. It has been considered to have an almost impenetrable position in the video market.

Or impenetrable until now, perhaps one should say. In Sweden, the Chinese app Tiktok has been downloaded more times this year than both Netflix and Disney+. And this week, the analysis company App Annie reported that users of Tiktok now on average spend more time there than on Youtube in both England and the USA.

Although Youtube is still bigger when looking at the total user time, the shift is significant. This is the first time anyone has managed to seriously challenge Youtube, and in addition there is the threat from China. Traditionally, Chinese tech companies have otherwise been mainly successful in their local market.

It’s not just Tiktok that has succeeded in breaking into the western world’s tech markets. Sweden’s most downloaded shopping app is neither Zalando, Blocket nor Amazon. It’s called Shein, which together with Klarna dominated the shopping category in both Apple’s and Google’s app stores throughout 2021.

Shein has also made a big impact in the United States. In June, the Chinese company had larger e-commerce sales in the US than both H&M and Zara, according to a report from the analysis company Earnest Research. The market for so-called “fast fashion” grew 15 percent in the US from January to June. Shein’s growth during the same time? Almost 160 percent.

Shein is not a classic fashion company but should rather be considered a tech company. They have adopted an established business model with low prices, fast trends, and high turnover and increased the speed considerably. According to industry media, the company can take a garment from idea via design and production to sale in the app in less than three days. Shein has launched at most over 5,000 new products – in a single day.

In the way they work, they can predict the next popular product and what will be in demand, Jialu Shan, a researcher at the IMD School of Business in Switzerland, told SvD this summer.

The model works. According to Chinese media reports, Shein made a profit of 10 billion dollars last year – about 86 billion SEK. In comparison, H&M made a profit of 2 billion SEK in 2020.

Another area where you see new Chinese dominance is in the gaming world. From being a market where the USA and Japan were at the forefront, Chinese Tencent and Netease have now sailed up as some of the world’s largest gaming publishers. Tencent has, among other things, released the game Pubg, which has the most players in the world, and also owns the Finnish game studio Supercell, which is behind “Clash of clans” – one of the world’s most successful mobile games.

The new global tech success may be a factor in President Xi Jinping’s plan to regain control of them. In recent weeks, Chinese authorities have reportedly developed legislation to prevent certain tech companies from being listed abroad, and announced the opening of a new domestic exchange for small and medium-sized companies.

China’s tech companies are now facing a complicated market situation. The success abroad has made them catch the eyes of the outside world, and the competition will intensify considerably. Youtube will not give up first place without a fight and maintaining its newly gained market share will be a challenge in itself.

For President Xi Jinping, the balancing act is not easy either. Too strong challengers among tech companies can threaten the balance of power with the Chinese Communist Party’s position in the country. The Financial Times reported that Beijing wants to divide the payment company Ant Financial into several parts – one of which would be partly owned by the Chinese state. At the same time, Chinese success in this sector will make the whole country look good – all over the world. It is geopolitically valuable.

Both the authorities and the tech companies now need to tread carefully. Can the tech companies manage to handle both increased international competition and the Chinese state at the same time? If not, China risks losing the position it has worked for over 20 years to achieve: successful global tech – made in China.

This column was first published in SvD Näringsliv, in Swedish, on September 16th, 2021.

Facebook’s glasses: an unusually bad idea

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SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on September 11th, 2021.

A new book about Facebook describes a company that puts growth above everything else. When they now release a pair of sunglasses with a built-in camera, it enhances the image of a company that wants to be everything, for everyone, at almost any price.

Sheryl Sandberg, chief operating officer at Facebook, sat in her conference room and received bad news. It did not rhyme very well with the name of this particular room – “Only Good News”.

Facebook’s head of security, Alex Stamos, had just informed their board that Russia’s influence on the US election in 2016 was much greater than they first thought. Sandberg was angry and shouted at Stamos that he threw her under the bus in front of the board. It seemed to be a bigger issue than the Russian disinformation itself.

This and much more can be read about in a new book about Facebook, which was published in Swedish this week. “An Ugly truth” is the result of hundreds of interviews conducted by New York Times journalists Sheera Frenkel and Cecilia Kang. The book paints a picture of a company that, in its quest to grow and connect all the inhabitants of the world, has missed the mark on several occasions. And this without necessarily learning much from that process. The back cover of the book has a long list of public excuses that Sandberg and CEO Mark Zuckerberg have had to make in recent years.

The timing is therefore comical as Facebook on Thursday released its new hardware product – a pair of sunglasses with a built-in camera, made together with the Ray-Ban brand.

The idea may sound strange, but it’s not new to Silicon Valley. Snap released a pair of similar sunglasses, Spectacles, already in 2016. Several versions have come since then. A couple of years before that, Google came up with an early version, but which essentially had the same idea – Google Glass. It’s a kind of smart camera that you carry on your face. The difference now is that you probably won’t notice when someone is wearing the Facebook version. Discretion is the point. Bearers of Google Glass were laughed at because they looked so strange.

It’s hard not to make comparisons between Facebook’s history and this new product. As so often, there are two things happening in parallel.

First, there is a technical product that enables things that were previously difficult to accomplish. Like allowing all the people of the world to communicate with each other, pretty freely. Secondly, there are consequences of using this product, which Facebook has not always thought through before launching it.

This has been the case with everything from the selection of news that is displayed in the users’ news feed, to what is now in practice a hidden camera that people will carry on their noses. According to reviews, it works well. But one wonders if the consequences of the product are completely well thought out, and at least clear enough for their immediate physical surroundings?

This, combined with Facebook’s long history of data that has often been inadvertently shared, portrays a company that has a self-image that does not always match that of the world around it. Although the technology is impressive in itself – how many people want Facebook to be the ones providing it?

We already have a well-documented – and surveilled – society with mobile phones and security cameras in every corner. Getting tens of thousands of new Facebook cameras on people’s faces is probably not something that everyone is looking forward to.

This column was first published in SvD Näringsliv, in Swedish, on September 11th, 2021.

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Apple’s concessions are too late

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SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on September 2nd, 2021.

Developers and legislators around the world are questioning Apple’s business model. Slowly, the company has been forced to back down. But the latest concession will not solve the big app conflict.

Once we are making over $1B a year in profit from the App Store, is that enough to think about a model where we ratchet down from 70/30 to 75/25 or even 80/20 if we can maintain a $1B a year run rate?

That’s what Apple executive Phil Schiller wrote in an email in 2011 to, among others, Steve Jobs, then CEO of Apple. Even then, ten years ago, it was suggested that the profitability of the App store could be maintained with a different revenue split.

“70/30” that Schiller refers to is the commission model that Apple has in the App Store. For every dollar a developer sells for, Apple charges 30 percent. That fee was also the first concession that Apple made, when the company last year lowered the commission to 15 percent for developers who had less than $1 million in revenue per year.

This change affected the majority of developers – close to 97,5 percent, according to the computer company Sensor Tower. But the reduction was criticized because it would not, in principle, affect Apple’s revenue at all. Moody’s, a research firm, estimated the effect to be less than 1 percent of Apple’s profits from the App Store, whose total revenue is secret.

The App Store is very top heavy – it is the biggest developers who basically make all the money. Retaining these developers – and revenue from them – is Apple’s primary interest. It is in light of this that last week’s rule change, and Wednesday’s adjustment should be seen. Apple will now allow apps that provide video, music, and news to link directly to a web page where you can charge your customers without having to give Apple any commission.

In practice, this is a very small change. Major apps such as Netflix and Spotify are already charging outside Apple’s ecosystem. The only difference now is that they can link directly to their web pages instead of relying on users to find their web sites on their own. The change will therefore mostly symbolic, and does not cost Apple anything. A way of trying to appease both politicians and developers, but which will have very little economic impact.

The big question for Apple concerns mobile games. This is where the absolute majority of revenue in the App Store comes from. If the gaming companies can circumvent Apple’s payment system completely, this could start to make a dent , even in the income statement. A decline in revenue in their important service sector could worry a stock market that has seen this as an area for growth. Giving Spotify and Netflix a link to a website is therefore a cheap concession – as long as the regulators allows Apple to keep a tight grip on game developers.

Another question is whether this attempt at self-regulation is coming too late. This week, South Korea – as the first country in the world – came up with legislation that forces Apple and Google to allow more payment systems in their app stores. The big lawsuit between Epic and Apple, where a verdict is expected this fall, has pointed the spotlight on the issues. Judge Yvonne Gonzales Rogers has indicated that neither party will be completely satisfied with her decision. But just the fact that there is now talk of Apple as a monopolist can be seen as a win for Epic, regardless of the outcome of the case.

In parallel, lawsuits and legislation are underway in several countries, all of which look at issues of competition and monopolistic behavior. It is unlikely that all these instances would be satisfied with the small adjustments that Apple itself has initiated. For many years, Apple refused to adapt its rules at all, and that attitude has upset both developers and legislators. A more pragmatic approach could have deescalated the issue. Instead, Apple is now in a position where they are playing defense and trying to reduce the damage of potential regulation, rather than proactively changing their rules before the problems arise.

This column was first published in SvD Näringsliv, in Swedish, on September 2nd, 2021.

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The crypto hype has reached Lionel Messi’s pockets

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SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on August 28th, 2021.

When Leo Messi closed the door on FC Barcelona, another one opened wide – and it shows that Silicon Valley is currently tearing down old structures in sport. One of the many ways he is compensated is through the club’s own cryptocurrency.

“Bartomeu was plugging holes in the short term and mortgaging the club in the long term. That leaves us a dramatic inheritance. […] In total, our debt is now €1.35bn”

That’s how the newly appointed Joan Laporta, chairman of the soccer team FC Barcelona, ​​described the financial situation in the club a couple of weeks ago. The person he blamed the financial problems on was his predecessor, Jose Maria Bartomeu. With wage costs exceeding revenues by 115 percent, one can understand his frustration.

However, the almost $1.6 billion that the club has in debt says more about a traditional view of how to conduct business than an individual’s poor judgment. And on the horizon, we now see how Silicon Valley – with both its innovations and compensation structures – is beginning to find its way into the sports world.

The first indication of this is how the super star Lionel Messi, from the just mentioned FC Barcelona, ​​negotiated his new contract with the French soccer club PSG. In addition to a salary of around $41 million per year, he also received a bonus in the club’s own cryptocurrency, called $PSG Fan Tokens. The cryptocurrency can be used to influence smaller decisions in the club. But it can also be traded – and speculated on – as any currency. After the news about Messi, the club sold fan tokens for another $35 million. The price is now up over 350 percent in one year, according to Coinmarketcap.

Cryptocurrencies are a way to take advantage of the strong fan culture that prevails in the soccer world. By going directly to your fans and involving them with both commitment and financial incentives, you can create a more direct relationship. There are already clubs that are publicly traded today, including the English Manchester United and the Italian Juventus. But the shares there do not come with any promises of more impact on the business than an average investor who owns shares in an industrial company. Mostly a theoretical idea, in other words.

Today, much of the soccer world’s revenue comes indirectly from fans. These include club memberships, ticket sales, merchandise, and TV rights to broadcast the games. The TV rights are where the really big money is, but there are also many middlemen before the fans’ TV subscriptions finally reaches the club in the form of revenue. A separate cryptocurrency bypasses many of these intermediaries and reaches fans directly, although the company Socios – which provides the technology for PSG’s cryptocurrency – also takes a share. PSG is not alone in creating cryptocurrencies. Clubs such as Manchester City and AC Milan have also launched their own variants, as has the Soccer Association of Argentina.

Someone else who has reacted to Barcelona’s poorly managed economy is the Silicon Valley legend Mike Moritz, partner at the venture capital company Sequoia and board member of Klarna. In an op-ed in the Financial Times, Moritz writes that the soccer world should look at Silicon Valley and its way of compensating its employees. If Barcelona paid Messi with shares in the club instead of just cash – and in addition ensured that he had to sell the shares when he left – then both parties in the deal would have been in a much better financial position, Moritz states.

Paying with options and shares is standard with the big tech companies, but unusual in a sports context. It is, however, not impossible. When David Beckham left Spanish Real Madrid to play for LA Galaxy in the American MLS league in 2007, many were surprised. However, part of Beckham’s contract was an option to buy an MLS team when he had stopped playing. Since 2013, he owns part of the club Inter Miami CF, and paid a greatly reduced price to get them into the MLS league.

Silicon Valley influences the outside world through both technology and behavior. The technology NFT, which a year or so ago seemed obscure and a bit absurd, is today one of the American basketball league NBA’s newest and fastest growing revenue streams. In total, they have sold digital NFT collector images via their service NBA Top Shot for over 700 million dollars.

One of PSG’s other big stars – Kylian Mbappé – is now said to be on his way. If so, what will his compensation look like? Will he get cryptocurrency to change clubs? The soccer world – with its enormous global interest – has so far only scratched the surface for how technology could help them grow even more.

This column was first published in SvD Näringsliv, in Swedish, on August 28th, 2021.

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