Advisory

Who I am

My name is Björn Jeffery. I run an independent advisory practice focused on digital strategy, consumer culture, and corporate growth. It is incorporated in Sweden as Outer Sunset AB. I currently serve on a several boards and occasionally invest. I am also a technology columnist for the Swedish daily newspaper, Svenska Dagbladet.

Previously, I was the CEO and Co-Founder of Toca Boca – a kids’ media company that grew from an intrapreneurial idea inside Bonnier to one of the world’s leading digital brands, with over a billion downloads to date.

Over the years I’ve led research at a global media group, founded companies, chaired boards, worked in public markets, and helped business scale internationally – particularly from Europe in the US. Here’s the formal version of that story on Linkedin.

Speaking at PSFK New York.

What I am interested in

I focus on helping companies navigate growth, governance, and transformation — especially when entering new markets, preparing for M&A, or evolving their strategy.

I’m especially interested in:

  • Supporting founder-led and family-owned businesses in times of change

  • Helping European firms succeed in the US market

  • Working with boards on public-market readiness, governance, and remuneration

  • Understanding shifts in consumer behavior through the lens of technology and culture

While I have deep experience in kids and family tech, my current work spans multiple categories and company stages — from early growth to public companies.

I bring a dual perspective: I’ve led large research programs and I’ve run businesses myself. I can think in systems but stay grounded in execution.

What I can do for you

Here are a few ways I work with clients:

  • Advise executive teams or boards on digital strategy, market expansion, or structural change

  • Act as a sounding board for leadership navigating growth or governance shifts

  • Research, write, and present executive briefings on market or technology trends

  • Support investors and family offices assessing consumer tech opportunities

  • Lead advisory sessions on strategic positioning and decision-making

  • Develop strategies when creating, or investing in, products and services designed for kids and families.

How to get in touch

After eight years in San Francisco, I now live in Malmö, Sweden. I work with clients globally — from listed companies and family businesses to VC-backed scaleups.

Due to time constraints, a lot of my advisory work around kids and families is now offered through focused, single-session engagements. These 90-minute sessions are designed to give you clear, actionable insights on your key questions. Click here to check availability and book a session.

If you’re working on something bigger and think I might be a fit, feel free to get in touch directly.