My name is Björn Jeffery. I’m an independent analyst and advisor that runs a practice focused on digital strategy and consumer culture. I’m also the technology columnist and host a podcast for the Swedish daily newspaper Svenska Dagbladet.

My formal resume is on LinkedIn. These are the areas and concepts that interest me.

I’m a Swede, born in London, and after eight years in San Francisco I now live in Malmö with my wife and two daughters. This website is primarily a collection of my writing on various platforms over the years.

If you would like to get in touch, you can find me here.

Media participation:

Selected articles

The New Yorker – How to Make a Great Kids’ App (English)

Business Insider – Toca Boca CEO Bjorn Jeffery Interviewed by 8-Year-Old (English)

All Things D – Toca Boca CEO Bjorn Jeffery: Adults Don’t Understand How Kids Play (English)

Selected podcasts

Naavik Gaming Podcast – Björn Jeffery: How to Conquer the Kids Market (English)

Loungepodden – Björn Jeffery: Grundare Toca Boca (Swedish)

#Kidtech Episode 14 – Björn Jeffery, former CEO of Toca Boca (English)

Aftonbladet Daily – Elon Musks Twitter (Swedish)

SvD Dagens Story – Därför vill Silicon Valley-kungen stoppa sig själv (Swedish)

SvD Dagens Story – “House of cards” startade lyxiga eran (Swedish)

SvD Dagens Story – Kan hajpade Bluesky på riktigt hota Twitter? (Swedish)

Selected TV

SVT Ekonomibyrån – Bolagens massflykt (Swedish)

SVT Nyheter – Experten: Därför har Truth Social ingen framtid (Swedish)

SVT Nyheter – Därför vill Elon Musk köpa Twitter (Swedish)