My name is Björn Jeffery. I’m an independent analyst and advisor that runs a practice focused on digital strategy and consumer culture.
I’m also the technology columnist for the Swedish daily newspaper Svenska Dagbladet.
I’m a Swede, born in London, and after eight years in San Francisco I now live in Malmö with my wife and two daughters. This website is primarily a collection of my writing on various platforms over the years.
If you would like to get in touch, you can find me here.