My name is Björn Jeffery. I’m an independent analyst and advisor that runs a practice focused on digital strategy and consumer culture. I’m also the technology columnist and host a podcast for the Swedish daily newspaper Svenska Dagbladet. I have a free Substack that you can sign up for below.
My formal resume is on LinkedIn. These are the areas and concepts that interest me.
I’m a Swede, born in London, and after eight years in San Francisco I now live in Malmö with my wife and two daughters. This website is primarily a collection of my writing on various platforms over the years.
If you would like to get in touch, you can find me here.
Media participation:
Selected articles
The New Yorker – How to Make a Great Kids’ App (English)
Business Insider – Toca Boca CEO Bjorn Jeffery Interviewed by 8-Year-Old (English)
All Things D – Toca Boca CEO Bjorn Jeffery: Adults Don’t Understand How Kids Play (English)
Selected podcasts
Naavik Gaming Podcast – Björn Jeffery: How to Conquer the Kids Market (English)
Loungepodden – Björn Jeffery: Grundare Toca Boca (Swedish)
#Kidtech Episode 14 – Björn Jeffery, former CEO of Toca Boca (English)
Aftonbladet Daily – Elon Musks Twitter (Swedish)
SvD Dagens Story – Därför vill Silicon Valley-kungen stoppa sig själv (Swedish)
SvD Dagens Story – “House of cards” startade lyxiga eran (Swedish)
SvD Dagens Story – Kan hajpade Bluesky på riktigt hota Twitter? (Swedish)
Selected TV
SVT Ekonomibyrån – Bolagens massflykt (Swedish)
SVT Nyheter – Experten: Därför har Truth Social ingen framtid (Swedish)