My name is Björn Jeffery. I do a few different things:

• I’m a writer, advisor, and independent analyst.
• I’m the technology columnist at the Swedish daily newspaper Svenska Dagbladet.
• I’m a board member at Acast, Athanase Innovation, and Kinzoo.
• I’m a Practitioner in Residence at CEKOS – a research centre at the University of Lund.
• And I am currently writing a book, due to be released in the Spring of 2027.

My formal resume is on LinkedIn. As a side project, I run my own index to track how Swedish tech companies perform on the stock market.

I’m a Swede, born in London, and after eight years in San Francisco I now live in Malmö with my wife and two daughters. This website is primarily a collection of my writing on various platforms over the years.

If you would like to get in touch, you can find me here – and please sign up to my rarely updated Substack below.