Björn Jeffery

For a long time, I’ve been writing about technology as the main source of disruption in the media industry. Yesterday I started thinking that perhaps I’ve been wrong. Technology plays a part, but perhaps it’s a factor rather than the main cause. The most disruptive thing must be people that don’t play with the same rules as the rest of their peers. Simply put, companies are judged on their revenues minus their costs and their […]

Before the summer, I had the privilege of being part of the first TEDx event in Sweden. I got a five minute slot to ramble about an idea I had, about the importance of ‘connectivity’ over ‘proximity’. Make sure you don’t miss the other videos from the event either – a lot of inspiring stuff.