Author: Björn Jeffery

2017 in review

Leave a comment
Years in review

2017 was the year when I left my job and decided to take a break. I’m still enjoying it actually. I needed some space to clear out the old and start priming my mind for thinking new things. I started feeling stupid and uninteresting which is something that I really, really disliked. This is gradually getting better. I’m happy that I made the decision to take this time and think I will look back at […]

The time has come

Leave a comment
Good Old Trend

It was the summer of 2005 when I decided to quit my last job. I was working as a web journalist at Sydsvenskan at the time. I’d been to Lawrence, Kansas, and written a report together with Andreas Ekström about how a successful local student site could be run. Now I was doing some temp work while waiting for the project to get started. One day that summer I came in from my holiday to […]

Disruption through low margins

Leave a comment
Good Old Trend

For a long time, I’ve been writing about technology as the main source of disruption in the media industry. Yesterday I started thinking that perhaps I’ve been wrong. Technology plays a part, but perhaps it’s a factor rather than the main cause. The most disruptive thing must be people that don’t play with the same rules as the rest of their peers. Simply put, companies are judged on their revenues minus their costs and their […]

Good Old x TEDx

Leave a comment
Good Old Trend

Before the summer, I had the privilege of being part of the first TEDx event in Sweden. I got a five minute slot to ramble about an idea I had, about the importance of ‘connectivity’ over ‘proximity’. Make sure you don’t miss the other videos from the event either – a lot of inspiring stuff.

On the payment of news

Leave a comment
Good Old Trend

Through Per-Åke I find a really interesting article written by Jeff Sonderman. You should definitely read all of it, but the key paragraph is this one: “Consumers couldn’t care less how much it costs to produce a product, be it news, clothing or cars. They don’t inspect your production facility and balance sheets to determine whether the price is fair.” Absolutely correct, and valid in every way. I could rant about journalism as non-profit, public […]

Worth thinking about

Leave a comment
Good Old Trend

From Gareth Kay: Given this volume of content generation, is our usual strategy of ‘build it and they will come’ one that holds water? Isn’t it time we thought better about how we might swim with, rather than against this, tide? Think more smartly about how we bring online and offline marketing together as one (how do we promote our online content)? Realize a funny ad might not be funny enough (there might be funnier […]

Moving Images, a (very) brief summary

Leave a comment
Good Old Trend

Yesterday, I was at the Moving Images conference in Malmö. I won’t review it as it wouldn’t come out as well as I would like it to. But I will say this: it’s was so refreshing to hear new ideas from new people, but themed around the concepts that relate to what I do. So many industries represented in the same hall. The same, few, questions more or less. I think we all left with […]

The future of internet consulting

Leave a comment
Good Old Trend

As a part of Moving Images blog relay, a few selected bloggers will be writing about future scenarios within their line of work. I’m taking over from PM Nilsson at Newsmill who wrote about the future of journalism yesterday. In contrast I thought I wouldn’t write about media for once, but about the line of work I’m actually in: internet consulting. Not the nicest name and packaging for a line of work, and that’s what […]

New blogs at Good Old

Leave a comment
Good Old Trend

My new colleague Jonas Carlsson has started a new blog here at Good Old. It’s in Swedish, but so interesting that all of you that don’t speak it should grab a language course. It’s called Good Old Think and takes up the business and sociological side of the web. Same thing goes for my other colleague Ulrika who will be writing about how to reach people in the new blog Good Old Attention. If you […]