Author: Björn Jeffery

Dogecoin – the world’s most expensive joke

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SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on April 26th, 2021. It started as a parody of cryptocurrencies – and recently became as valuable as Spotify. The cryptocurrency Dogecoin captures the present in a very clear way. Now the success risks undermining confidence in the entire market. Not many people thought that the cryptocurrency Dogecoin would be anything other than what it was intended to be – a joke. The new financial world […]

Anxiety bubbles with super hot SPACs

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SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on April 16th, 2021. Blank checks worth $100 billion. That’s how much money that has been sent straight into the super hot investment form SPAC just this year. Now the clouds of unrest are rolling in. American investors have begun to question the valuations of the untested companies – and put their hand on the handbrake. Sweden got its first SPAC less than a month ago. […]

China’s pressure makes tech companies think twice

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SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on April 10th, 2021. The stock market rise for the American tech companies has reached new heights. In China, the exact opposite is happening – an involuntary power struggle has flared up with politicians. It has made the stock market debutants tune in to the assembly line. China Nasdaq. That’s how the new tech exchange Star Market was introduced when it started in Shanghai in the […]

Apple exposes the powerlessness of politics

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SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on March 25th, 2021. The EU and the US are currently getting ready to regulate the digital world. But Apple’s latest giant reform shows that the tech giants still rule almost unrestricted in their market, writes Björn Jeffery. Those who waited to hear about the EU and the “game of the digital economy” received an unusually quiet introduction. The microphone did not work for the European […]

$69 million for something that is free

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SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on March 17th, 2021. 5,000 free Instagram photos – for $69 million. The auction price for “Everydays: The first 5000 days” turned the art world upside down. Signs of both a bubble and careless spending? Rather, a new type of investor has presented itself – those who prefer non-traditional asset classes such as cryptocurrencies and shares in collectibles. When the historic auction closed last week, it […]

The world’s most expensive keystroke

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SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on March 14th, 2021. The big banks’ outdated software costs them market shares to fintech companies that run both faster and better by making things from scratch. By challenging in a niche and then expanding, a new banking world emerges. It is August of 2020. An administrator at Citibank has just had the worst working day of their life. With a few keystrokes in an ancient […]

Google has their hands in the cookie jar

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SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on March 4th, 2021. The battle for internet advertising is escalating. But that Google is changing the technology that determines which ads you see is not only done to prevent tougher rules – it is also done to make it more difficult for smaller competitors. The question of your ad data has polarized Silicon Valley for many years. On one side you have Apple, which is […]

Why digital art is selling for millions of dollars

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SvD Näringsliv

This column was first published in SvD Kultur, in Swedish, on March 1st, 2021. The legendary auction house Christie’s is selling a digital work of art and thus joining a trend that is growing explosively. The items are suddenly sold for record sums. Will it last? $1.4 million in seven minutes. This is how much the American artist Micah Johnson sold his new digital artwork “Genesis.001” for recently. But unlike a traditional auction, 1,402 different people […]

The fight with Facebook where everyone might lose

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SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on February 22nd, 2021. From having lived in symbiosis – to now being in open conflict. The media companies may have emerged victorious from the first round against the tech giants, but it risks becoming an expensive story that leaves few, if any, winners, writes SvD’s tech analyst Björn Jeffery. “I get it, Facebook is a terrible, terrible company and deserves lots of blame for lots of bad things that […]

The Game Stop hysteria is about to get worse

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SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on February 18th, 2021. The hysteria has barely subsided before it is time for the political aftermath. But when the Game Stop mess now reaches Congress, there’s a big risk that things derail again. The legislator’s knowledge about the internet is simply too low, writes SvD’s Björn Jeffery who lists three questions he wishes they would ask. A nervous Mark Zuckerberg was wearing a blue suit, […]