Author: Björn Jeffery

It’s starting to show that Musk is in debt

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on April 1st, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. When Elon Musk merges companies X and xAI, it is said to be about strategy. It looks more like a way to manage the companies’ — and the billionaire’s own — increasingly troublesome debt burden. The world’s foremost billionaire is having a tough time right […]

Klarna’s move is bold to say the least

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on March 15th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Klarna is venturing into unknown waters by applying for a stock market listing in a turbulent market. Has the company bitten off more than it can chew? Wearing race bib number 749, Briton Derek Redmond stands in the starting blocks. It is the 1992 Olympics […]

One big question about the collapse remains unanswered

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on March 12th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Why Northvolt could not be saved is no mystery. A larger — and more important — question is why the company chose to grow so aggressively rather than first building a sustainable production operation. That question remains unanswered. Northvolt AB’s board describes the past few […]

The EV giant held hostage by its own CEO

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on March 10th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Around 8,000 billion kronor in market value has been erased from Tesla in recent weeks. Meanwhile, the company’s CEO Elon Musk is busy with politics that is driving away customers. No other listed company would be allowed to be run like this. For seven consecutive […]

Out of the corner of shame — into the ‘strategic reserve’

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on March 3rd, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. While Musk searches through the machinery of state looking for waste, Trump has found a new way to spend Americans’ tax money — on cryptocurrencies. This creates a new problem for those who believe in bitcoin. “Many Americans don’t realise that the US government is […]

Relief — but the threat from China remains

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on February 27th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Nvidia’s strong results show that AI investment continues to grow. But the pressure mounts with each quarter, while concern over China’s DeepSeek lingers. And the key question remains. This was probably not how Jensen Huang, Nvidia’s CEO, had envisioned his career. In 1993 he founded […]

Swedish media’s worst-kept secret

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on February 25th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. After the catastrophic Viaplay deal, media group Schibsted is getting its revenge. It is buying TV4 from Telia for 6.55 billion kronor. Schibsted Media’s transformation can now begin in earnest. It has been Swedish media’s worst-kept secret. Just over a year ago, Schibsted Media’s CEO […]

This is the definitive end

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on February 18th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Following SvD’s report that Scania is buying a factory from Northvolt, the next question immediately arises: who — or what — might buy the rest? It was painted as a corporate empire in the green transition — before the first factory had even opened. Northvolt […]

The high priest behind the DOGE philosophy

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on February 16th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Elon Musk is turning Washington DC upside down with DOGE. Behind the idea of running the US like a tech company lies a Silicon Valley philosophy — shaped by a handful of people. In the spring of 2012, a particular document was circulated among entrepreneurs […]

Caught off guard — now the US will hit back

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on January 30th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. The much-discussed AI model DeepSeek has crashed the stock market — and pushed tech development into a geopolitical phase. Now Trump and Zuckerberg are desperately searching for a countermove that can stop China from seizing the throne. “I think there are a number of original […]