Writing Archive Archives - Björn Jeffery

This analysis was first published in SvD Näringsliv, in Swedish, on April 9th, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. While competitors spend hundreds of billions on AI, Apple sits tight. It looked like a major mistake. But the next phase of AI development could be Apple’s revenge. In a red leather armchair on a stage sits Steve Jobs. It is 2010, the year before […]

Crisis at OpenAI — now they’re changing strategy

April 2, 2026

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on April 2nd, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. With ChatGPT, OpenAI launched the biggest tech trend in a decade. It looked unbeatable. But now CEO Sam Altman’s operation is shaking. What is happening inside the world’s leading AI company? It is an unusual gathering of powerful figures standing in a row in the […]

The game is rigged — and that’s the point

March 31, 2026

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on March 31st, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Is it geopolitical analysis or gambling? Prediction markets have suddenly taken on a prominent role in geopolitics. But now questions are being raised about corruption — and military risks. “Will American troops land in Iran before… 31 March?” The question is not merely geopolitical — […]

Can she stop the flight to the US?

March 19, 2026

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on March 19th, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. The EU is reaching out to the startup world with its new proposal “EU Inc.” Regulations for starting companies are to be simplified. But it misses the region’s most pressing problem. It is the day before Christmas Eve 2025. In Berlin, a startup is trying […]

A collapse in confidence — and it could get worse

March 16, 2026

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on March 16th, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Kinnevik’s CEO is dismissed on the spot, a short-seller report sends the share price tumbling — and a newly installed board member is to conduct an “impartial evaluation” of the business. The crisis at the venerable investment company continues. But why did it become acute […]

The threat to Lovable: their own partner

March 13, 2026

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on March 13th, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Billions are flowing into the Swedish AI successes Lovable and Legora. Everything seems to be pointing upward. But major risks are now emerging — and they do not come from the competition, but from a considerably closer and more sensitive direction. In the Apple world, […]