Author: Björn Jeffery

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The real target of the GoldieBlox lawsuit, I’m quite sure, is not the Beastie Boys. Instead, it’s the set of investors who are currently being pitched to put money into a fast-growing, Stanford-incubated, web-native, viral, aggressive, disruptive company with massive room for future growth — a company which isn’t afraid to pick fights with any big name you care to mention. Because in Silicon Valley, people will always prefer to invest in that kind of […]

Scaling is a matter of trust

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There are numerous articles every week on how to scale and grow a company. Startup metrics, growth hacking, technology choices. While they are all important, there are many other traits that also affect the growth rate of a company. I would argue that trust is one of the most important ones. It is a recurring theme in both my own projects and others that I look at. First there is gaining, growing and keeping the […]