Björn Jeffery

The AI boom: doubt has arrived for the first time Published in Svenska Dagbladet, 2024-08-17. Translated from Swedish. After this spring’s stock market surge among tech companies, markets have started to doubt. Will AI deliver the economic explosion investors hoped for? Several influential voices are now expressing scepticism for the first time. “I think it is insane.” Barton Briggs, strategist at investment bank Morgan Stanley, was speaking about Cisco in April 2000. The networking giant […]

Mercado Libre: From garage project to $70 billion Published in Svenska Dagbladet, 2024-08-03. Translated from Swedish. From a garage to becoming Latin America’s most important tech company. The Mercado Libre success story sounds like a cliché — but with near-perfect timing, Marcos Galperin has built a company that Silicon Valley cannot touch. “He is now morbidly obese, a drug addict, has cancer, AIDS and is an alcoholic.” That is how Marcos Galperin describes Argentina’s economy […]

How Flipkart won the battle against Amazon in India Published in Svenska Dagbladet, 2024-07-28. Translated from Swedish. They have been called India’s Amazon — but the road there was long and complicated. From nothing, Sachin and Binny Bansal built the e-commerce giant Flipkart in a country of nearly 1.5 billion people, most of whom had no internet access. Entrepreneurial stories of founders who spotted an opportunity to do better than the competition are plentiful. Rarer […]

Apple compromises on privacy in its AI debut Published in Svenska Dagbladet, 2024-06-11. Translated from Swedish. Apple’s AI debut revealed a crack in the facade of the tech giant. The desire to keep pace with the AI frenzy appears to be pushing the company to abandon the privacy-first strategy that made it so successful. It was the worst-kept secret in the tech world. On Monday evening Apple made its entrance into artificial intelligence — though […]

GameStop surges again as Keith Gill makes his Reddit comeback Published in Svenska Dagbladet, 2024-06-03. Translated from Swedish. Keith Gill had been silent on social media for more than three years. Then, on Sunday morning, he posted a screenshot on Reddit showing a position of five million GameStop shares — worth around 1.2 billion kronor — plus options worth another 691 million kronor. The GameStop era is apparently not over. It is difficult to know […]

This analysis was first published in SvD Näringsliv, in Swedish, on May 23rd, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. As the world invests in AI, the money flows heavily into Nvidia’s pockets. The world’s hottest company is now approaching a point where expectations become very hard to live up to — and the drop if they fall short is enormous. Jensen Huang has the […]

This analysis was first published in SvD Näringsliv, in Swedish, on May 20th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. As the streaming market slows, unholy alliances are forming and everyone is returning to tried-and-tested plays. And the safest bet of all is sports. That is why the American entertainment giants are now fighting over the rights. Nothing has shaped Swedish pay television more over […]

This analysis was first published in SvD Näringsliv, in Swedish, on May 12th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Despite Roblox’s enormous success with its players, its journey on the stock market has been tough. The share has fallen 55 percent since its IPO in March 2021. If it cannot get profitability under control, the risk of game over increases. Plain speaking is rarely […]

This analysis was first published in SvD Näringsliv, in Swedish, on May 3rd, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Apple is offering shareholders the world’s largest share buyback. That is an easier message to deliver than acknowledging that product development has started to feel a little stiff. Tim Cook rarely says more than he has to. Preferably less. Apple’s CEO typically lets the numbers […]