All posts filed under: Writing Archive

Columns and blog posts, written over the years on a variety of websites.

Do they bear responsibility for young people’s ill health?

January 30, 2026
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on January 30th, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Is social media harmful to young people? After thousands of lawsuits in the US, a jury is now set to rule on the question. The outcome could have enormous consequences for the tech companies. Jonathan Haidt has become a somewhat unexpected superstar in the world. […]

Tesla is now selling something other than cars

January 29, 2026
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on January 29th, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Tesla is playing down electric cars in favour of a major push into robots. But primarily the company is selling something else entirely — and it does it better than any competitor. Imagine if Volvo Cars had announced the following to the stock market: “Our […]

How we could become independent from the US

January 22, 2026
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on January 22nd, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. It’s in your phone, your work computer, and your running watch. Avoiding American technology is virtually impossible. As the rift between the US and the EU deepens, that dependence is becoming a problem. But there are ways for Europe to take back control. It is […]

The iPhone could be threatened — for the first time

January 15, 2026
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on January 15th, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. A CEO on the way out, a new product that flopped — and an embarrassing concession to a major competitor. Apple faces a stormy 2026. Seen from above, it resembles a kind of round spaceship. With a lake, several parks, and rental bikes inside, Apple […]

The AI undressing images are just the beginning

January 12, 2026
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on January 12th, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Elon Musk’s company xAI has bigger plans than generating inappropriate images of KD leader Ebba Busch. Now signs are emerging of a merger across Musk’s empire — with Tesla’s robots taking centre stage. We were promised flying cars, but all we got were fake images […]

Small investors were going to get rich — what happened?

December 22, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on December 22nd, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Over five years, more than 40 percent of the value in Tin Fonder Ny Teknik has disappeared. In the past year alone, over 2.5 billion kronor has flowed out of the heavily criticised fund. It was supposed to ride the Swedish tech miracle — and […]

A Big Short moment for AI?

December 20, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on December 20th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Hundreds of billions have been made by those who bet on Oracle as a winner in the AI race. Now the opposite is growing — investors who see a chance for profit if the tech company can no longer service its loans. Some are warning […]

The most powerful player is never held to account

December 16, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on December 16th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. The SVT documentary “Hatet” about Joakim Lundell misses the most powerful player in its investigation. The actor that enables threats and the spreading of rumours is not asked a single question. In ancient Rome, gladiatorial games were a popular form of entertainment. In the arena, […]

Netflix’s masterstroke — a win even in defeat

December 9, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on December 9th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. What would you pay to hobble your worst competitor? Netflix’s answer to that question is 54 billion kronor. And should Warner Bros pull out of the deal — Netflix gets a sizeable Christmas bonus either way. The losers, whichever way it goes, are viewers. The […]

The strange number that could trigger an enormous crash

December 6, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on December 6th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. The crypto market’s central protagonist is called Michael Saylor. As one of Bitcoin’s biggest buyers, the outside world is wondering whether the unthinkable could happen. Will Saylor start selling? The answer could trigger an enormous crash. Not every listed CEO would survive a stock price […]