All posts filed under: Writing Archive

Columns and blog posts, written over the years on a variety of websites.

A collapse in confidence — and it could get worse

March 16, 2026
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on March 16th, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Kinnevik’s CEO is dismissed on the spot, a short-seller report sends the share price tumbling — and a newly installed board member is to conduct an “impartial evaluation” of the business. The crisis at the venerable investment company continues. But why did it become acute […]

The threat to Lovable: their own partner

March 13, 2026
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on March 13th, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Billions are flowing into the Swedish AI successes Lovable and Legora. Everything seems to be pointing upward. But major risks are now emerging — and they do not come from the competition, but from a considerably closer and more sensitive direction. In the Apple world, […]

The gap reveals the stock market’s secret

March 5, 2026
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on March 5th, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. How are tech companies really performing on the stock market? SvD’s review shows that someone who invested 100,000 kronor a year ago could today have 91,000 kronor more — or less. And it all comes down to a single question. The Magnificent 7 is the […]

The incident that makes the AI giants tremble

March 3, 2026
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on March 3rd, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. The Gulf states’ billions have become a financial safety net for AI giants like OpenAI, Anthropic, and Nvidia. Now the conflict in Iran is shaking the stability on which these investments rest. If the money freezes, the effects could be brutal. On Sunday, an unusual […]

The billion-dollar windfall from the missed mega-deal

February 27, 2026
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on February 27th, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Netflix gives up on buying HBO and its parent company Warner Bros Discovery. A new major streaming giant is being created in the US instead. But despite the loss, Netflix comes out the winner. Sometimes you win in business even when it looks like you’re […]

We should talk more about how AI uses us

February 26, 2026
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on February 26th, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. AI is not quite as artificial as many believe. A new investigation by SvD reveals how private moments are shared with office workers in Africa, whose job it is to train AI systems. Invisible to the user — but absolutely crucial to the company. We […]

World-class is not reached with fluffy words

February 23, 2026
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on February 23rd, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Sweden’s new AI strategy is long on words and short on numbers. The government prioritises talking about how important AI is rather than showing it in action. To reach the top of the world, something absolutely crucial is missing. So it finally arrived — Sweden’s […]

The LinkedIn disease has hit Swedish tech

February 19, 2026
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on February 19th, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Nothing but cheerleading and not a critical word uttered. The Swedish tech industry has been struck by the disease of “LinkedInism.” The healthy criticism — and what people actually think — is found in private emails and chat groups. Rocket emojis, cheers, and paragraphs with […]

They’re selling a story that isn’t true

February 13, 2026
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on February 13th, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. The headline speakers were Zlatan and Boris Johnson. What do they know about Swedish tech, one might wonder? When thousands of participants visited Techarena in Stockholm, it was more about marketing an exaggerated image of Sweden. An inflatable unicorn spins a wheel at a major […]

Why Spotify can charge more

February 10, 2026
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on February 10th, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. They compete with the world’s most powerful companies. Yet Spotify keeps setting the terms in the market. There is a simple explanation for why — and it gives the music giant room to charge more. A couple of times a year, Apple’s CEO Tim Cook […]