All posts filed under: SvD Näringsliv

Analysis pieces written for the Swedish Daily, SvD Näringsliv – https://www.svd.se

This is when TikTok gets banned — or is it?

March 13, 2024
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on March 13th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. This is about politics more than technology as the US House of Representatives voted to ban TikTok. Much suggests the bill will not become reality. When American TikTok users opened their app last week, they were not met with the usual lip-syncing to music. Instead, […]

Embarrassing AI mistakes could knock out top executive

March 8, 2024
by Björn Jeffery
SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on March 8th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. It is one of the world’s largest and most influential tech companies. Despite this, Google’s AI launches are marked by embarrassing mistakes. Now questions are being raised if it’s time for its leader to step down. Fire. Described by many as the most important discovery in […]

Musk’s new path to power reeks of desperation

March 4, 2024
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on March 4th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. OpenAI is being sued by co-founder Elon Musk. He claims to want to preserve the company’s original non-profit ambitions. But Musk has other reasons to want to slow down what has now become his competitor. The complexity of the case is revealed immediately in the […]

The music giant reaches for the atomic bomb

February 29, 2024
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on February 29th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Thousands of videos went silent on TikTok when music giant Universal protested against poor terms. The conflict is now escalating — and the power struggle between tech and music is intensifying sharply. It is widely accepted that Spotify’s greatest achievement was not its technical innovation. […]

Jan Stenbeck’s legacy is being dismantled

February 26, 2024
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on February 26th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Kinnevik is selling Tele2 for 13 billion kronor, but the investment company’s transformation sits uneasily with its history. The risks of the chosen path are enormous. Will the owners dare to continue? Sharp pivots and high risk. These have been among Kinnevik’s hallmarks since the […]

Caia’s trump card: Bianca Ingrosso

February 20, 2024
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on February 20th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. An extremely strong macro trend in beauty and skincare. An extremely well-known entrepreneur. While other companies are fighting for survival, cosmetics brand Caia is swimming against the current. Rumours of a sale are circulating once again. “Beauty is an experience — and people are obsessed […]

This is the cruel AI irony for tech workers

February 16, 2024
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on February 16th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Tech giants are laying off thousands of employees even as they invest massively in AI. The irony is that the very tools they are building may be what makes those cuts permanent. In January 2023, Google announced it would lay off approximately 12,000 employees — […]

Carlson and Musk need each other

February 9, 2024
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on February 9th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Tucker Carlson and Elon Musk have found each other on platform X. But what is being portrayed as free speech looks a lot more like a new type of advertising. Tucker Carlson stares straight into the camera. A rumpled red velvet curtain hangs behind him. […]

The Viaplay fiasco paves the way for a TV4 acquisition

February 7, 2024
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on February 7th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. After the disastrous Viaplay investment, Schibsted is looking for a new strategy. There is plenty of capital — but in reality just one company worth buying. The way companies express themselves often veers into parody. They talk about “challenges” and “strategic choices,” but everyone knows […]

Meta’s new strategy: become a normal company

February 2, 2024
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on February 2nd, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. After spending billions on a name change and peculiar 3D avatars, Meta appears to have found a new strategy: becoming a perfectly ordinary company. “Mr. Zuckerberg, what the hell were you thinking?” The clip of Republican senator Ted Cruz berating Meta’s CEO, Mark Zuckerberg, went […]