All posts tagged: apple

Apple snubbed Tesla – now they are competing for the cars of the future

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SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on January 28th, 2021. Elon Musk wanted to sell Tesla – but did not even get a meeting with Apple’s CEO Tim Cook. Today, they are about to become competitors instead. But both have a common view on how the cars of the future will be developed – electric and self-driving. With today’s share price, it feels like ancient history. But in 2013, things looked dark […]

The situation for Apple resembles a two-front war

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SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on December 18th, 2020. “We’re standing up to Apple for small business everywhere.” That is what Facebook wrote in a series of full-page ads in American newspapers this week. The situation for Apple is now beginning to resemble a two-front war when both Silicon Valley and the media world attack from different directions. In recent years, Apple has taken an increasingly clear stance on transparent data […]

Apple’s response is a cynical move with no effect

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SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on November 18, 2020. The Apple Tax. That’s what critics usually call the fee that the company charges developers when they sell through the App Store. Now it is cut in half for the smallest players, all to appease the court of public opinion. The cost for Apple? At best, it can be seen as a rounding error on their bottom line. The dispute with Epic […]