This column was first published in SvD Näringsliv, in Swedish, on September 2nd, 2021. Developers and legislators around the world are questioning Apple’s business model. Slowly, the company has been forced to back down. But the latest concession will not solve the big app conflict. “Once we are making over $1B a year in profit from the App Store, is that enough to think about a model where we ratchet down from 70/30 to 75/25 or […]
This column was first published in SvD Näringsliv, in Swedish, on June 28th, 2021. A new service from Apple is intended to protect privacy. But it also exposes one of the IT giant’s biggest challenges right now – choosing a path in China, where they are squeezed between the country’s exercise of power and its own ideals. Happy and confident, Apple CEO Tim Cook stepped up to the podium in Washington DC. The year was 2015 […]
This column was first published in SvD Näringsliv, in Swedish, on May 31st, 2021. In the recently concluded trial against the gaming giant Epic, it looks promising for Apple. But even a possible win would be less significant than one might think. And Apple’s legal problems are far from over. Wearing a white shirt, a slim gray tie, and a white face mask, one of the main characters stepped out of an elevator the other day […]
This analysis was first published in SvD Näringsliv, in Swedish, on January 28th, 2021. Elon Musk wanted to sell Tesla – but did not even get a meeting with Apple’s CEO Tim Cook. Today, they are about to become competitors instead. But both have a common view on how the cars of the future will be developed – electric and self-driving. With today’s share price, it feels like ancient history. But in 2013, things looked dark […]
This analysis was first published in SvD Näringsliv, in Swedish, on December 18th, 2020. “We’re standing up to Apple for small business everywhere.” That is what Facebook wrote in a series of full-page ads in American newspapers this week. The situation for Apple is now beginning to resemble a two-front war when both Silicon Valley and the media world attack from different directions. In recent years, Apple has taken an increasingly clear stance on transparent data […]
This analysis was first published in SvD Näringsliv, in Swedish, on November 18, 2020. The Apple Tax. That’s what critics usually call the fee that the company charges developers when they sell through the App Store. Now it is cut in half for the smallest players, all to appease the court of public opinion. The cost for Apple? At best, it can be seen as a rounding error on their bottom line. The dispute with Epic […]
