art – Björn Jeffery

$69 million for something that is free

April 23, 2021

This column was first published in SvD Näringsliv, in Swedish, on March 17th, 2021. 5,000 free Instagram photos – for $69 million. The auction price for “Everydays: The first 5000 days” turned the art world upside down. Signs of both a bubble and careless spending? Rather, a new type of investor has presented itself – those who prefer non-traditional asset classes such as cryptocurrencies and shares in collectibles. When the historic auction closed last week, it […]

Why digital art is selling for millions of dollars

March 25, 2021

by Björn Jeffery

SvD Näringsliv

This column was first published in SvD Kultur, in Swedish, on March 1st, 2021. The legendary auction house Christie’s is selling a digital work of art and thus joining a trend that is growing explosively. The items are suddenly sold for record sums. Will it last? $1.4 million in seven minutes. This is how much the American artist Micah Johnson sold his new digital artwork “Genesis.001” for recently. But unlike a traditional auction, 1,402 different people […]