All posts tagged: b2b

Acquired for $27 billion – but Slack loses out

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SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on December 2nd, 2020. $27.7 billion may sound expensive. But it is not the buyer Salesforce who pays the really high price in this deal – it is the seller, Slack. It is notoriously difficult to sell enterprise IT to large companies. The sales processes are long, the agreements are large, and the integrations are complex. The communication tool Slack has experienced this in recent years. […]