Bluesky is the internet’s latest hype — and social media challengers rarely break through
This analysis was first published in SvD Näringsliv, in Swedish, on May 9th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Twitter challenger Bluesky is the internet’s latest hype. But don’t count on it succeeding. There are good reasons why new social media platforms rarely manage to scale. Anyone who has ever been to a nightclub is familiar with the concept of “the queue.” The logic […]