Apple snubbed Tesla – now they are competing for the cars of the future
This analysis was first published in SvD Näringsliv, in Swedish, on January 28th, 2021. Elon Musk wanted to sell Tesla – but did not even get a meeting with Apple’s CEO Tim Cook. Today, they are about to become competitors instead. But both have a common view on how the cars of the future will be developed – electric and self-driving. With today’s share price, it feels like ancient history. But in 2013, things looked dark […]