All posts tagged: creator economy

The most powerful player is never held to account

December 16, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on December 16th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. The SVT documentary “Hatet” about Joakim Lundell misses the most powerful player in its investigation. The actor that enables threats and the spreading of rumours is not asked a single question. In ancient Rome, gladiatorial games were a popular form of entertainment. In the arena, […]

Creators are outraged — YouTube looks away

June 22, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on June 22nd, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Want to succeed on YouTube? It can pay to shock and be controversial. But a recent example shows how easily people can end up caught in the platform’s grey zones. Every minute of every day, around 500 hours of video are uploaded to YouTube. The […]

OnlyFans is more than just a porn site

May 24, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on May 24th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Controversial OnlyFans may be about to be sold for 77 billion kronor. The platform has become a money machine — with billion-dollar profits and anonymous venture capital behind the scenes. But the biggest winner is a hidden billionaire in Florida. In a suburb of San […]