All posts tagged: design

Designing with asymmetry: Enabling people to share an experience in different ways

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The Daily

Letting everyone have the same experience sounds good and fair. In reality, this way of designing excludes people that are different, or have different circumstances. Allowing experiences to be asymmetric can be a way of sharing without having to be identical. When I worked in media research many years ago, a common consumer question was “What kind of TV do you watch?“. The answer was almost always “documentaries“. You could then place an ethnographer in […]

Sans-serifs as comfort

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The Daily

Design parameters for branding have changed a lot. Screen legibility and name suitability for Instagram weren’t exactly top of mind for Paul Rand. Last year this caught up with the fashion industry. The effects yielded this wide-spread image below. Bloomberg wrote a good round-up of the discussions around these design changes. They were divided, as expected. The first camp said that it was dull and generic. The second camp said that it was classic and […]