Caia’s trump card: Bianca Ingrosso
This analysis was first published in SvD Näringsliv, in Swedish, on February 20th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. An extremely strong macro trend in beauty and skincare. An extremely well-known entrepreneur. While other companies are fighting for survival, cosmetics brand Caia is swimming against the current. Rumours of a sale are circulating once again. “Beauty is an experience — and people are obsessed […]