This analysis was first published in SvD Näringsliv, in Swedish, on January 15th, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. A CEO on the way out, a new product that flopped — and an embarrassing concession to a major competitor. Apple faces a stormy 2026. Seen from above, it resembles a kind of round spaceship. With a lake, several parks, and rental bikes inside, Apple […]
This analysis was first published in SvD Näringsliv, in Swedish, on June 17th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. While Donald Trump tries to get Apple to move iPhone factories to the US, his sons have created an American competitor. But is it even possible to manufacture mobile phones in the US? A gold-coloured mobile phone, “made in America.” That is the Trump Organization […]
This analysis was first published in SvD Näringsliv, in Swedish, on April 8th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Apple is caught in a squeeze as Trump’s trade tariffs hit the tech giant’s manufacturing hard. China has swiftly moved from being Apple’s most important partner — to becoming its Achilles heel. “Designed in California. Assembled in China.” If you use an Apple product, it […]
