All posts tagged: leadership

New CEO inherits Apple’s biggest problem

April 21, 2026
by Björn Jeffery
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SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on April 21st, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Tim Cook leaves behind a well-run Apple — but without the same lustre. Now his successor John Ternus faces decisive choices. In a bright atrium at Apple Park, hardware chief John Ternus walks past. It is January 2024 and speculation about the Apple succession is […]

The Long Game, and finding your own

December 7, 2014
by Björn Jeffery
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I think you have to choose a management philosophy that fits your personality. Building businesses is harder than an HBR article might imply, and while it is interesting to read how executives do things that doesn’t mean that their experiences would work for you. In that sense, these articles can be quite deceitful. The grass is greener and all that. I have tried to design around who I am as a person, and then complement […]