Why Spotify can charge more
This analysis was first published in SvD Näringsliv, in Swedish, on February 10th, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. They compete with the world’s most powerful companies. Yet Spotify keeps setting the terms in the market. There is a simple explanation for why — and it gives the music giant room to charge more. A couple of times a year, Apple’s CEO Tim Cook […]