Amazon is getting ready – this is how they will take on Sweden
This column was first published in SvD Näringsliv, in Swedish, on September 19th, 2021. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. The start was a failure for the e-commerce giant. But as a new, secret, big owner in the last mile company Airmee, Amazon seems determined to try to take the Swedish market. The deal creates challenges for the other companies – and perhaps also for Airmee. […]