All posts tagged: Schibsted

Swedish media’s worst-kept secret

February 25, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on February 25th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. After the catastrophic Viaplay deal, media group Schibsted is getting its revenge. It is buying TV4 from Telia for 6.55 billion kronor. Schibsted Media’s transformation can now begin in earnest. It has been Swedish media’s worst-kept secret. Just over a year ago, Schibsted Media’s CEO […]

The Viaplay fiasco paves the way for a TV4 acquisition

February 7, 2024
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on February 7th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. After the disastrous Viaplay investment, Schibsted is looking for a new strategy. There is plenty of capital — but in reality just one company worth buying. The way companies express themselves often veers into parody. They talk about “challenges” and “strategic choices,” but everyone knows […]

Schibsted had to do something

December 11, 2023
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on December 11th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. After years of disappointing shareholders, Schibsted’s news operations are to be delisted. What was once a sideline — the marketplaces — has now taken over the company entirely. In 1948, Swedish entertainer Karl Gerhard sang a cheerful little melody with the line: “We make up […]

Two things stand out about the Viaplay crisis

December 1, 2023
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on December 1st, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Small investors are being wiped out as major shareholders step in to rescue Viaplay with new money. And one recently arrived owner is conspicuously absent from the new shareholder list: Norwegian media group Schibsted. More than six hours after the deadline, Viaplay’s latest quarterly report […]

Schibsted is the last owner Viaplay needs right now

September 14, 2023
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on September 14th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. When Schibsted buys into Viaplay, they acquire power without having to take responsibility. That is the last thing Viaplay needs right now. There are phrases that a company in crisis does not want to hear from newly arrived owners. “We see this as a financial […]