Schibsted is the last owner Viaplay needs right now
This analysis was first published in SvD Näringsliv, in Swedish, on September 14th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. When Schibsted buys into Viaplay, they acquire power without having to take responsibility. That is the last thing Viaplay needs right now. There are phrases that a company in crisis does not want to hear from newly arrived owners. “We see this as a financial […]