All posts tagged: tv4

Swedish media’s worst-kept secret

February 25, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on February 25th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. After the catastrophic Viaplay deal, media group Schibsted is getting its revenge. It is buying TV4 from Telia for 6.55 billion kronor. Schibsted Media’s transformation can now begin in earnest. It has been Swedish media’s worst-kept secret. Just over a year ago, Schibsted Media’s CEO […]

The Viaplay fiasco paves the way for a TV4 acquisition

February 7, 2024
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on February 7th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. After the disastrous Viaplay investment, Schibsted is looking for a new strategy. There is plenty of capital — but in reality just one company worth buying. The way companies express themselves often veers into parody. They talk about “challenges” and “strategic choices,” but everyone knows […]

Why Telia wants to sell TV4 – 1.5 years after the big deal

June 22, 2021
by Björn Jeffery
SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on June 22nd, 2021. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Only one and a half years in its possession – but already Telia is rumored to want to dump the Swedish broadcaster TV4. Surprising? Not at all. The world’s telecom companies never seem to learn from history – and all indications are that Telia will soon […]