The new way of reading

August 28, 2006
by Björn Jeffery
Good Old Trend

After hearing JP Rangaswami talk at Reboot in June I knew straight away that I had to start reading his blog regularly. Although mentally exhausting at times (in a good way that is!) I keep coming back and I keep being fascinated by the clarity that he manages to pass on to the reader. And this even though the level of abstraction is high. I strongly recommend anyone interested in the way the internet is changing society to pay him a visit. In a post yesterday he wrote the following:

I don’t read blogs to find out things faster than anyone else; I don’t read blogs to find things to link to and comment on before anyone else; I don’t read blogs because I can’t find any books to read.

I read blogs because they’re participative, they are accessible, they help me learn. I write blogs because I want to participate. In a community.

Spot on.

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The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.