Doc Searls put on a good show as aspected. A few new things, and a few things that I had heard before. Below is a mix of quotes and my own thoughts and interpretations of what he said. I’m not trying to rip him off, I just couldn’t catch enough quotes in real time. As it happened, the internet didn’t work(!!!) so live-blogging wasn’t really an option.
The first thing that made me think was the statement that the “Internet isn’t a medium – it’s a place. It’s a place you go to, not through.” When I have presentations myself I tend to say that the internet is a superior medium, and a carrier of medium rather than being one itself. Searls took is taking it one step further here, and I think it’s on point. Time to update my slides perhaps, but I’m giving this a think first.
He brought up the same comparision as at Reboot – a good one, so that’s fine. Static web vs the Live web. The static web crawls the web and indexes whatever it finds, looking through billions of sites. The live web on the other hand (Technorati for instance) listens to millions.
The live web responds to the signs of life – when things actually are happening. Seals also pointed out that the Live web organizes chronologically – the first real organisation of the web so far.
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Then perhaps the most interesting point: VRM. The new CRM.
VRM stands for vendor relationship management. It’s going to give the people formerly known as consumers – now customers, co-creators, people, humans – the possibility to have more power in the relationship between him/herself and the companies. CRM carry all the responsibility for the relationship – if it was truely a relationship both sides should have a part of it.
“VRM will obsolete most advertising”, Doc said. The customer will let the companies know, when they need things. Connected it to the phone and finding a hotel i a new city is a piece of cake. This also means that cell phones will become open platforms – they will have to be to keep up. Look at the open source development on PCs.
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“We are not seats or eyeballs or end users or consumers. we are human beings – and our reach exceeds your grasp. deal with it” – Cluetrain manifesto
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And then some guy finished of with asking a stupid question involving Web 2.0 being dead and bla bla bla bla. People trying to chase the next thing tend to not notice what’s going on under their own noses. I can’t be bothered to comment on that tedious issue more than that actually.
tags bloggar.se: nmd06, vrm, crm, doc searlds, relationship marketing