“Staggeringly apparent in its pre-existing obviousness”

February 27, 2007
by Björn Jeffery
Good Old Trend

This is the funniest post you’ll read all day:

Sore tempted as I am to spend the day surreptitiously watching Oscar clips on youtube, I feel moved to publicly mock the folks over at the Pew Research Institute, who have spent God knows how much time and money monitoring American internet useage only to come up with a ‘finding’ so staggeringly apparent in its pre-existing obviousness, that the moral laws of Western philosophy are struggling to deal with it as I type:

Wireless Users ‘do more online

That’s the sort of quote that make me want to quit my Swedish and talk English all the time.

The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.