I just had to comment

Good Old Trend

The young magazine prodigy Ebba von Sydow is leaving the print magazine to work with their website full time instead. Everyone seems to think that this means she got fired.

Clearly print-people are setting the agenda here. It’s great that she’ll be working with the web, as it is a far superior medium for the target group. Getting fired for me, in 2007, would be being sent back to work for a print magazine.

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The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.