Going -> Reboot9

May 31, 2007
by Björn Jeffery
Good Old Trend

After a great day in Stockholm yesterday I’m off to Copenhagen and Reboot. I suggested a presentation but instantly got some negative feedback regarding choice of topic (the same one I had at Hej!2007). I guess if there’s any conference where it would be okay to be called out as “so last season” I guess it would this one 😉 Either way it looks like I’m holding it anyway, so please feel free to drop by and join the conversation.

The whole Good Old gang are going actually – all nine of us. Could be really good! Last year’s meet up was one of the highlights of the year.

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The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.