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Good Old Trend

Lisbeth Knudsen, editor-in-chief at Berlingske Tidende, one of the three big old traditional Danish newspapers, today announced a new strategy “The new Berlingske Tidende” (in this premium content article in Danish from Borsen.dk). The strategy follows her taking office some two month ago, and has, according to herself, “earthquake” like dimensions.

All journalists online
The radical new step is a plan to make all journalists employed at Berlingske Tidende bi-medial, writing for both the web and the print edition, with the web as the first place of publication, and as the place where stories are supposed to be followed up during the day – and presumably also night.

Jon Lund points me
to an interesting change in strategy for Berlingske. But calling this an “earthquake” says a lot more about the newspaper industry than it does about the change itself.

Web first, print later. If this is an earthquake it’s going to be a bumpy ride ahead.

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