Quote of the summer

August 15, 2007
by Björn Jeffery
Good Old Trend

During my holiday I tried to think offline as much possible. My work consists of so much information processing, I thought I needed a month without an active inflow. One quote stuck with me through the summer and still seems to make perfect sense. It’s from Jonathan Schwartz´s blog in June:

Media company CEO’s without a CTO on their staff should prepare to be acquired or broken up – they are fighting the future rather than monetizing it.

Often I feel management wants to stay as far away from technology as possible, instead of embracing it as a way of creating new possibilities and income. This goes for both media companies and other industries. The fear of technology, and the mistake of leaving it to technicians, may be the decisive factor regarding success in the next five years.

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The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.