Most transparent CEO – part 1

October 8, 2007
by Björn Jeffery
Good Old Trend

As I’ve been challenged by both Jocke and Sorosh regarding the title as most transparent CEO, I have to step my game up a bit.

Apart from Jaiku and Dopplr, I’m planning to release my calendar (iCal) and my todos (Remember the Milk). Unfortunately the iCal-feed seems to contain everything I’ve ever written it in – and not just the upcoming events (is there a way of fixing this?). This means that I have to go through all my events in order to make sure that nothing sensitive is published. I can be transparent, but I can’t assume that all my clients want to be. I’m working on that one.

On all future events this could be arranged fairly simply, but on the other hand – what is the point of saying that I have a meeting with a someone if I only name their company name, or the persons first name? That would be like phoning somebody’s secretary and finding out he/she was “in a meeting”. Not very transparent. On the other hand I can’t force it upon people either.

It’s interesting, but a bit tricky all this. Any thoughts on what approach to take here?

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The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.