The Swedish Model

February 21, 2008
by Björn Jeffery
Good Old Trend

In times of absurd discussions about pirates and copyright it’s refreshing that a few labels are taking a pragmatic approach to it all. You need to read this. In Swedish, or translated into English here.

The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.