Producing is nice, aggregating is king

October 29, 2008
by Björn Jeffery
Good Old Trend

Just in case you forgot (we are going back to 2006, after all). Henrik wrote about it a year earlier than me even.

John Koten, Mansueto ventures:

“Social publishing,” or aggregation, is what pays, Koten says. And in recessionary times, that’s obviously more crucial. Koten: “Having regularly updated, fresh content is different than having people who are trying to break stories five or six times a day.

And it’s still true.

The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.