I agree with a part of the analysis – media companies are often disconnected from reality – but I don’t agree with the conclusion. For me, there is nothing saying that organisations trying to reinvent themselves can’t do as good a job of it as outsiders. Admittedly the ‘internal’ innovation is often driven by fear rather than vision. But the results don’t have to be affected by the motives.
(via Thomas Crampton, who also did the interview)
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The AuthorBjörn Jeffery
Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper.
He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.
