Digital/Physical at APG

March 4, 2009
by Björn Jeffery
Good Old Trend

For all my Swedish readers, below is a presentation that I held at APG Sweden tonight. Together with Jonas I put together a string of ideas regarding the increasing connections between digital and physical. It was nice and liberating to talk to a group of people that appreciate and value the abstract and visionary, for a change.

Although the structure of the presentation needs some work, I think the audience thought a few of the ideas and examples were interesting. So I thought I would share it with you too!

The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.