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Client: “How come all the photos I took have the heads cut off?”
Me: “Hmm, Did you look though the view finder when you took them?”
Client: “I don’t know what that is. Can’t you just move the picture up so I can see their heads? I mean they’re digital pictures?”

The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.