Friends of BERG, Bjorn Jeffery and Emil Overmar are likely to be involved if the first products of their new Bonnier-backed venture Toca Boca are anything to go by. They are consciously not making games for kids but – get this – “digital toys”. Brilliant.
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The AuthorBjörn Jeffery
Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper.
He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.
