April 14, 2011
by Björn Jeffery
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The new unit, a part of Bonnier Digital, will establish the brand outside Sweden and the other home markets of Bonnier, with a clear focus on Asia.

When I haven’t been making digital toys, this is what I’ve been working with.

Bonnier Digital International to Hit Asia | Bonnier AB

The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.