June 26, 2011
by Björn Jeffery
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“We started off by looking at the different ways kids like to play in the real world,” says chief executive Björn Jeffery

Interviewed in The Guardian. It gives an honest view on how we’ve been thinking and working these last few months.

Toca Boca talks digital toys for iPhone, iPad and Android | Technology | guardian.co.uk

The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.