December 16, 2011
by Björn Jeffery
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Lean back media: the shock of the old

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Interesting presentation from The Economist about passive media in the iPad. Similar insight to what we were working on with Mag+ with the notion of “silent mode”.

(via Lean back media: the shock of the old)

(Source: http://www.slideshare.net/)

The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.