January 3, 2012
by Björn Jeffery
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“Even with something as beautiful as a sunset, forgetting is really important as a mental hygiene,” said Viktor Mayer-Schönberger, a professor of Internet governance at Oxford University"

Disruptions: Resolved in 2012: To Enjoy the View Without Help From an iPhone – NYTimes.com

The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.