January 12, 2012
by Björn Jeffery
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#1: Some chick asked me what I would do with 10 million bucks. I told her I’d wonder where the rest of my money went.

Can’t get enough of this elevator.

Twitter / @GSElevator: #1: Some chick asked me wh …

The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.