April 23, 2012
by Björn Jeffery
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Cellphone producers worked with a Taiwan company that stands outside of Chinese governance, MediaTek, to quickly produce affordable and customizable cellphones that could flood markets within and outside of China. Essentially, cellphone producers dreamed of a way to operate outside of market regulations for cellphones and in the end shanzai phones now are estimated to makeup 20% of all cellphone sales within China.

Incredibly interesting article on mobile innovation in China.

A recipe for disruptive innovation? Learning from Shanzai producers – Bytes of China – Tricia Wang [ethnographer & sociologist researching cellphones and computers in China & Mexico]

The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.