June 4, 2012
by Björn Jeffery
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‘I’ve spent my whole life trying to avoid thinking about money,’ ” his father tells him. “Now it’s all I can think about.

I wonder if the opposite is true, too.

Review: How to be smarter than your parents – USATODAY.com

The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.