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Carly Rae Jepsen’s “Call Me Maybe” single, which tops the Hot 100, this week moved 296,000 downloads, according to SoundScan, while another version by an artist listed as “Here’s My Number So” sold more than 27,000 downloads of an identically named song in the same week. Both songs are listed at $1.29 on iTunes.

For the most part, these covers try to sound exactly like the hit single they’re reworking, and the more successful ones use search engine optimization-friendly artist names and song titles to lure unsuspecting consumers looking for the original version into making a song purchase.

The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.