Leave a comment

Knudstorp’s finding was shocking. His analysis revealed that with the exception of 1998, the LEGO Group had steadily produced accounting profits from 1993 to 2002, yet the company had lost some $1.6 billion of economic value over the same period. In other words, the company’s owners would have been better off investing in no-risk, low-return government bonds than in LEGO. By backing LEGO, they had depleted their family fortune at the rate of almost half a million dollars per day, every day, for ten years.

Fascinating read on how doing everything right according to the innovation books, almost drove LEGO bankrupt.

Amazon.com – Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.